“Cougar” trend of women chasing more youthful guys a misconception

“Cougar” trend of women chasing more youthful guys a misconception

LONDON (Reuters Life!) – Madonna and Demi Moore could be fuelling talk of the growing trend for older ladies from the prowl for more youthful males but a report on Wednesday stated the trend associated with the “cougar” is just a misconception, confined to your realm of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of online dating sites, because of the University of Wales Institute, Cardiff (UWIC), discovered gents and ladies continue to be instead conventional regarding trying to find their ideal partner.

Women generally look for a mature and, consequently hopefully, wealthier guy, in line with the UWIC research.

Guys, regarding the other hand, desire a young and female that is attractive and frequently choose a much younger partner as they on their own age.

The findings, posted into the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and films like “Cougar Town” starring Courteney Cox and “Sex additionally the City” of females aged over 40 looking for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing age choices of 22,000 both women and men utilizing online dating services across 14 nations as well as 2 religious teams.

“A critically important consideration for advertisers on online ukrainian women dating dating services appears to end up being the chronilogical age of a possible partner,” Dunn said in a declaration.

He said it absolutely was a commonly held presumption by using the advent of feminine independence that is financial ladies had been now able to target males of any generation, as securing monetary protection from older, wealthier men ended up being no further a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older males to reasonably more youthful males, it is often argued, is mirrored by the development of the model kid event,” he said.

“The link between our research challenges these presumptions. Though there was some social variation in extremes, the outcomes revealed plainly that females across all age brackets and cultures, targeted men either their particular age or older.”

Dunn stated a strikingly various pattern of age choices was obvious in males.

Young males, aged 20 to 25, either targeted females their very own age or marginally more youthful.

But as men aged, they plainly indicated a choice for females increasingly more youthful than on their own, with this specific pattern additionally being cross-culturally constant.

“These findings are demonstrably supportive of evolutionary concept,” Dunn included. “A wide selection of proof shows that women, when contemplating a possible partner that is long-term focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are obviously correlated aided by the many years of optimum fertility.”

A UWIC release added: “Madonna and Demi Moore are reported to be influencing a complete brand new generation of ‘cougar’ ladies who see much younger males as his or her objective while looking for a partner that is long-term.

“But this concept regarding the ‘toy-boy’ sensation is dispelled being a misconception which just exists in the wide world of celebrity in the place of showing true to life.”

The countries active in the study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith

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